Your social media and paid advertising strategy for Team Group Rentals. Built around your scale, your team, and the Wellington landlord market.
You have the scale, the people, and the track record. The opportunity is making sure landlords across Wellington, the Hutt Valley, Kapiti and Horowhenua actually know about you.
TGR's Facebook page is at 280+ followers after a fresh start, and right now the content is not driving the engagement or growth the business deserves. The opportunity is significant: a consistent, strategic social presence that builds TGR's profile with landlords across all four regions and drives real appraisal enquiries through targeted paid ads. Organic content builds the trust. Ads drive the traffic to book. More targeted and more measurable than any other channel, and it goes directly to the landlords who need what TGR offers.
Every TGR client is assigned a dedicated pod: a property manager backed by admin support, so nothing gets dropped. At the scale TGR operates, this level of personal coverage is rare and it is barely mentioned publicly. A whole team behind every property means calls get answered, maintenance gets sorted, and nothing falls through the cracks. This is the story that runs through all of your content and ads.
TGR is a professional operation that genuinely looks after its landlords. The content reflects that: credible enough to convert, warm enough to follow.
1,500 properties across 4 regions is not a small operation, but every client still gets a dedicated property manager and admin support behind them. That combination of scale and genuine personal service is rare in the Wellington market and it is what makes TGR worth switching to.
You told us what you do well. Here is how we turn that into content and ad copy that stops a landlord mid-scroll and makes them think "that is exactly what I need."
Each of TGR's strengths answers a real landlord fear: rent not paid on time, long vacancies, damage found too late, not being able to get hold of anyone. Every piece of content and every ad speaks to one of these fears and shows how TGR handles it. Rent paid. Inspected. Protected. Re-tenanted fast. A dedicated team behind every property. That is the TGR standard, and it is what every post and every ad is built around.
Facebook and Instagram only, where Wellington landlords actually are. Three posts per week, each with a clear purpose: position TGR as the trusted expert, keep the asset front of mind, and give landlords a reason to stay on the page. We handle everything end to end.
The strategy session sets the direction: brand voice, content themes, key messages. After that, TGR does not need to lift a finger. We create, write, design and schedule everything. Monthly content calendar sent for approval before anything goes live.
TGR is already doing a lot of the right things: featuring the team, sharing testimonials, posting properties. That is a strong foundation to build on. What we are adding is a clear content strategy, copy written for landlords, and posts with a purpose that drives both engagement and page growth. The goal is a page that landlords actively follow, share and return to, not just scroll past.
TGR already shares testimonials. The upgrade is leading with the specific result in each one: the days to re-tenant, the problem solved, the outcome. Every testimonial becomes a reason to trust TGR, not just a nice thing someone said. We will also introduce case studies. Tell us what details you can share and we will turn each one into a compelling post that shows exactly what TGR does for a landlord.
Your Niche adds
Timely, clear, landlord-focused content that breaks down rule changes and obligations in a way landlords actually understand. This is the content that gets saved and shared, builds TGR's authority, and keeps the page worth following between proof and people posts.
Your Niche adds
TGR already posts properties for viewing and new listings. For landlords evaluating a PM, seeing properties marketed consistently is a trust signal. A PM with an active tenant following re-tenants faster, and that matters to landlords.
TGR keeps doing
Your Niche adds
TGR already does birthday shoutouts and Meet the Team Tuesday posts. The team keeps doing those. Your Niche builds on that foundation with people-led content that also does a job for a landlord: showing who looks after their property, what that person has achieved, and why TGR's team is worth trusting. The warmth stays. The content works harder.
TGR keeps doing
Your Niche adds
TGR is already posting testimonials and team features. That is the right instinct. What we are doing is taking that foundation and giving it strategy, visual consistency, and copy that speaks directly to landlords. Here is what that upgrade looks like across each pillar.
Rotating feature on individual property managers. Who they are, how long they have been with TGR, what they love about the role. Puts a face to the team and builds familiarity with prospective landlords.
Real testimonials from TGR's existing landlord clients. A short quote, a result, a reason they stay. The most persuasive content you probably are not using enough.
Rather than spreading budget thin, we recommend two focused campaigns that work together. One builds TGR's brand with landlords who do not know you yet. One generates direct enquiries from landlords ready to act.
Management fee only, no lock-in. Ad spend: $500 per campaign ($1,000 total) in month 1, paid directly to Meta by TGR. We will review after month 1 and adjust from there based on what the data shows. Included: strategy call and full campaign setup, 2 ad sets with 3–4 creatives each, static and carousel formats, all ad copywriting and creative production, audience targeting and segmentation, weekly optimisation and budget management, lead tracking, and monthly performance report.
Many landlords across Wellington, Hutt Valley, Kapiti and Horowhenua have not yet come across TGR directly. This campaign puts the name, the scale and the team in front of them consistently. The goal is not the click. It is recognition. When they eventually get frustrated with their current PM, TGR is already familiar.
Format: Static and carousel ads. Carousel performs strongly in real estate awareness campaigns: multiple frames to communicate scale, team and point of difference without requiring a landing page visit.
Audience: Property owners across all four regions. Ages 35–65. Real estate and investment interest. Lookalike audience modelled on TGR's current landlord database.
Creative direction: TGR's numbers front and centre (1,500 properties, 24 PMs, 4 regions, a dedicated team behind every property). Team imagery. Warm and professional, not corporate.
"Wellington's property management team that actually picks up the phone. A dedicated team behind every property. 1,350 landlords trust us with their asset."
Direct response campaign targeting private landlords who are currently self-managing and want the stress taken off them. These are the highest-intent prospects available: they already have a property, they already know the workload, and they are ready to hand it over. A free rental appraisal is the offer: low commitment, high value, easy yes.
Format: Direct Meta lead gen ads with instant forms so landlords can enquire without leaving the platform. Lead ads consistently outperform link ads in NZ/AU property management for cost per enquiry.
Audience: Private landlords currently self-managing across Wellington, Hutt Valley, Kapiti and Horowhenua. Ages 35–65. Property owner interest signals. Retargeting anyone who engaged with Campaign 1 or visited TGR's website: these are the warmest leads and convert at the lowest cost.
Creative direction: Speaks directly to landlord fears. Rent, vacancies, inspections, responsiveness. Short copy, strong headline, single clear call to action.
"Managing your own rental? Let TGR take it from here. Book your free appraisal."
What each month is designed to achieve, what we deliver, and how we measure it.
Goal: Build brand recognition with Wellington landlords and generate the first wave of free appraisal enquiries.
Objective: Get both campaigns live and in front of the right audiences. Establish a baseline for cost per reach and cost per lead that we can improve on in month 2.
Deliverables: 2 live campaigns, 6–8 ad creatives across both, full audience setup including retargeting from page engagement and website visits, weekly optimisation, end-of-month performance report.
We are measuring: Reach, impressions, cost per 1,000 reached, link clicks, form starts, cost per lead.
Goal: Lower the cost per lead and increase the volume of free appraisal enquiries using the data from month 1.
Objective: Double down on the best-performing creatives and audiences. Layer in retargeting of warm audiences from Campaign 1. Pause what is not converting.
Deliverables: Refreshed creative where needed, updated audience sets, retargeting campaigns active, weekly optimisation, end-of-month performance report with month-on-month comparison.
We are measuring: Cost per lead, form completions, click-through rate, retargeting conversion rate.
Goal: Scale what is working and establish a repeatable system for ongoing landlord lead generation.
Objective: Eight weeks of data tells us exactly which messages and audiences convert for TGR. Scale the winners, refresh creative to prevent fatigue, and set up a sustainable paid strategy going into month 4 and beyond.
Deliverables: Scaled winning campaigns, new creative batch, full 90-day performance summary, recommended strategy and budget for month 4.
We are measuring: Total appraisal enquiries, cost per enquiry, cost per new client acquired, return on ad spend.
What we have agreed on, how we work together, and what happens from here.
Grow TGR's Facebook and Instagram following and build genuine engagement with landlords across all four regions. Drive website traffic to book a free rental appraisal. Position TGR as the trusted, go-to name in Wellington property management.
Private landlords who are currently self-managing and ready to hand over, and landlords across Wellington, Hutt Valley, Kapiti and Horowhenua who are not yet aware of TGR or are considering switching from their current property manager.
Professional, warm and human. A team that knows their stuff and genuinely cares about the landlords they work with. Not corporate. Not casual. Credible enough to convert, warm enough to follow.
Every piece of content is sent for approval before it is scheduled. One person at TGR as the sign-off point keeps the process simple and nothing sitting waiting.
The best content comes from what is happening on the ground. A short email from the team whenever something is worth sharing: a result, a re-tenanting time, a client win. We take it from there and turn it into content. The more the team feeds us, the stronger every post becomes.
A full monthly report covering organic and paid performance: reach, engagement, follower growth, website traffic, leads generated, cost per lead. We review the numbers and update the strategy accordingly.
We have TGR's brand assets. Just need the font files and brand colour codes to finalise the content templates.
TGR has provided ad account access. Facebook and Instagram page access is in place. We are ready to build and launch both campaigns.
The first week of content and two ad concepts are being put together now for TGR's approval. The 3-month content plan is also underway.
You have already built the business. 1,500 properties, 24 property managers, a team that actually delivers. Our job is to make sure the landlords who need TGR can find you, trust you, and choose you. Looking forward to building something the whole TGR team is proud of.